Atlanta software company SalesLoft is doubling its footprint in Midtown’s Regions Plaza, where it plans to grow to more than 500 employees.

SalesLoft will occupy the top three floors of the 24-story tower at 1180 West Peachtree Street, which serves as its headquarters. It expects to expand to roughly 700 employees company-wide, with most of them in Midtown.

The company, which already had space on the tower’s 6th floor, has signed a new lease that will take it from just over 30,000 square feet to nearly 70,000 square feet.

The expansion comes about three months after SalesLoft raised $50 million. The investment was led by Insight Venture Partners and included LinkedIn and Emergence Capital.

One of the fastest growing firms in Atlanta’s technology sector, SalesLoft developed software that helps a company’s sales team improve performance.

Its rapid expansion hasn’t gone unnoticed. CEO Kyle Porter said he is often asked, as the company continues to scale up, why it doesn’t consider moving to San Francisco or Boston. Both cities have larger tech ecosystems.

“We love Atlanta,” Porter said. “We love the big brands. We love Georgia Tech, Emory, Morehouse — all the schools that provide us with our great talent.”

SalesLoft considered moving its headquarters elsewhere in Atlanta, but Regions Plaza was centrally located for most of its employees, Porter said.

It also doesn’t hurt that the Midtown tower is located within an opportunity zone, which gives companies inside the zone eligibility for tax credits for jobs created.

A Cushman & Wakefield team led by Clinton McKellarKatherine Merkel and Lawrence Gellerstedt represented SalesLoft in lease negotiations.

Gellerstedt recently left to run real estate for WeWork across the Southeast.

Stream Realty’s Ben Hautt and Kevin Driver represented Regions Plaza ownership, PGIM Real Estate.

Originally published in the Atlanta Business Chronicle.